Wealth is not about having a lot of money; it’s about having a lot of options.

We're a boutique advisory firm right here in Boston, and we believe no client should ever feel like just another account. Whatever you're working toward, we build the plan around your life. We're here whenever you need us.

You won't get overlooked

You'll always deal with a real advisor who knows your name and your situation. Never a call center, never a queue.

Built around you

No two clients are the same, so no two plans are. We start with your goals and your life, not a template.

Here for the long run

Every relationship matters to us. We judge how we're doing by how well we serve you, year after year.

Our story

Started at a home office. Now operating in 30 states.

WinCap started in 2021. Our founder, Michael Collins, kept running into the same thing across the industry: smaller advisors and their clients getting treated like an afterthought. He wanted to build a firm where that never happened.

It began as a one-person shop run out of Michael's home office. Today we're headquartered in downtown Boston and work with clients in 30 states, but the way we do things hasn't changed. Everyone gets a real advisor and real attention, whatever the size of their portfolio.

That's the point of staying boutique: your goals set the agenda, and you're never just an account number to us.

State count is as of August 2026 and is subject to change.

Philosophy

Every dollar should have a job.

Since everyone's situation is different, we don't hand out one-size-fits-all portfolios. We build yours around what you actually need, covering your day-to-day first, then going after growth.

The Lifestyle Runway

The years of spending you keep safe in bonds. That's the runway that lets your investments recover and climb.

Just as a plane needs runway to take off, your Lifestyle Runway buys your investments time to climb back after a downturn. That way you can stay the course instead of selling at the bottom.

The chart above is a simplified illustration of the concept. It is not a projection, a guarantee of any outcome, or a representation of the past or future performance of any WinCap portfolio.

Cover your life first
Before anything else, we set aside enough safe, high-quality bonds to protect the years of spending you'd want covered if the market turns.
Then go after growth
With that safety net in place, we pick individual stocks, funds, and ETFs. We keep an eye on taxes and costs, and work around whatever you already hold.
Think in years, not charts
We'd rather measure risk as years of spending you've got covered than as some volatility number. How long that runway is really comes down to you.

Read our full philosophy →

Our team

The people you'll actually talk to.

We keep the team small on purpose. Your plan should feel as personal as it is.

Client tools

Your accounts, whenever you want them.

Check your plan, see how your portfolio’s doing, or grab some time with your advisor. Your plan lives in either eMoney or RightCapital — your advisor will point you to yours.

eMoney Planning Login

Pull up your financial plan any time. If something big changes in your life, give your advisor a shout.

Log in to eMoney →

RightCapital Planning Login

If your plan lives in RightCapital, this is your door in. Same idea: check your plan whenever you like.

Log in to RightCapital →

Schedule a Meeting

Grab a block of time with us whenever you want to talk through your plan or your portfolio.

Choose an advisor →

Portfolio Reporting

See current values and how your accounts are performing through Black Diamond.

View portfolio →

Book a meeting

Who would you like to talk to?

Pick whoever feels like the right fit and grab a time straight from their calendar. If you are not sure, start with Michael and we will point you to the right person.

Our offices

Two offices, one team.

We're headquartered in downtown Boston with a second office in Fort Collins, Colorado. Wherever you are, you work with the same team.

Headquarters

Boston, Massachusetts

55 Union St Boston, MA 02108

Get directions →

Colorado office

Fort Collins, Colorado

2580 E Harmony Rd, Suite 301 Fort Collins, CO 80528